The Cotton Roots team have applied have applied to the Guinness Book of Records organisation for permission to try and set a record – for the worlds longest washing line filled up with exclusively Fairtrade clothing. It takes around four to five weeks for us to get a reply and it’s been about two weeks so far. If we get permission we will start planning and I have some ideas brewing. As we are based on the beautiful Rose Lane Farm, surrounded by gorgeous open fields it could be the perfect place.
OR……..we could try something more flamboyant like trying to surround ……….? We are looking for ideas that are especially appropriate. Please if you have any ideas just add it to the comment section below. It’s a thrilling plan – I am am gleeful – and you may have the final idea for the perfect place. We hope to work closely with Stony Stratford people – the town has a very active, go get spirit and is also a Fairtrade town. It is very near and we could hopefully involve some of the pupils form local schools we supply. In addition we also have some well know brands we work with for example Ecover, River Cottage, Dorset cereals, The Holocaust Trust, Christian Aid, Burts Bees the list goes on and on and perhaps we can all get involved together. It would look absolutely fantastic wouldn’t it? Their Fairtrade garments on the washing line along with all the others.
Well that’s our plan. We wait for the reply and keep our fingers crossed.
We were very pleased to be mentioned in an article for the Peace and Justice Network published in the Milton Keynes Citizen Newspaper. The city has achieved Fairtrade status but the steering group MK has been working hard to get more commitment from the council. There are some very committed people in our city – including “our” Helen who runs a Fairtrade stall two Saturdays a month at Woverton Farmers Market.
While we were in India we were surprised and very, very pleased to be featured in an issue of Business & Economy magazine. We are featured along with a few other companies as “the latest brewing in ethical fashion”. Well we are flattered to be included in fashion although most of the garments we sell are very straightforward – for example organic t shirts. The company clothing industry on the whole requires good quality, colour fast garments which will fit a range of employees. I believe if we were too fashionable e.g. figure hugging t shirts we would not meet our customers requirements.
The question I ask every week, or even more often is “Are the enough customers who want to consider sustainability, social responsibility and fairness for Cotton Roots to be sustainable?” Impact Trading (my original company) still supports Cotton Roots but every order we get for Fairtrade polo shirts, every new customer who commits to the ethical options we offer, gives me a thrill. Really!
Most recently Chester Zoo has started to purchase from us their staff uniforms. They now have organic trousers and Fairtrade aprons. We are hopeful that when our new bottle green, Fairtrade and organic polo shirts arrive that the zoo also change to these garments. On a visit to Chester Zoo recently with Helen we met Brendan who made us most welcome and showed us around. They are so committed to ethical sourcing generally which includes food, water and now uniforms. I was impressed. www.chesterzoo.org Helen is in discussion with a number of other zoos so watch this space for more news.