Over the last two years, particularly through the pandemic, there has been an uplift in the demand for ethical uniform and also an increase in the ranges that are on offer from suppliers.
After the first lockdown, Fairtrade organic products sales dramatically grew, this was followed by a demand for British manufactured goods. We believe this was driven by a number of factors.
Lockdowns prompted people to look to buy from their local businesses and manufacturers and gave them time to engage with their local community.
The environmental crisis which has recently come to the forefront due to the increase in natural disasters which affect real people and the huge uprising of extinction rebellion just before the Coronavirus outbreak.
The implementation of Brexit which has caused people to look locally for suppliers to avoid import duties and taxes.
During this period suppliers have been launching new ranges which, some of them are making their standard products organic, WRAP certified. Then there are whole new specialised products such as hi vis jackets and hi vis polo shirts, performance sports t-shirts, soft shell jackets and fleece jackets made from recycled polyester.
These products are completely new to market and give the opportunity for companies who need safety or specialist work wear, to make ethical choices which were not possible before.
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Great news! Our sister company Impact Trading have won a good order from the marketing agency Brand Communications. This is to supply a large number of polo shirts, designed especially for their client. Because we are manufacturing for Brand we can’t let you know who the garments are for – shhhhh it’s confidential.
However we are working with a supplier in Pakistan and we are pleased to say that even though we have had to work to a tight price we have been able to supply WRAP certified garments. We were delighted. Not only that the factory is a gold rated WRAP factory.
WRAP certification means that the factory manufacturing the garments meets twelve basic criteria, in relation to employment rights. So it’s emphasis is upon the manufacturing stage rather that starting at the cotton producer stage which Fairtrade excels in. WRAP certification is growing more prevalent, it is a huge improvement and shows that the publicity and campaigning is starting to reap rewards.
Our top passion here at Cotton Roots is to supply Fairtrade certified clothing, but WRAP is big step in the right direction. We are so pleased that Brand Communications chose us to trust us, once again, with the manufacture and that ethical improved sourcing is part of the package.
WRAP certification information can be found on our certification page here, which includes links to the WRAP website for further information.