Our new organic, Fairtrade clothing is a brilliant addition to our ethical range and we wanted to tell you more about it’s story.
Cotton is grown in hot countries such as India and China and is susceptible to a wide range of insect pests, these are usually controlled with a range of chemical pesticides.
Our organic cotton clothing has a whole new approach to this problem. The farmers spray the cotton with a sugar water solution which attracts the ants. Ants love to eat the sugar on the cotton plants and so they defend it from pest attacks. Happy ants, pest free cotton.
The Fairtrade organic clothing we sell is made in India and the cotton is grown there, it is picked by hand so using natural pesticides means that the farmers and pickers are also healthy.